Ondo Fashion Week is an annual runway show organized by 609 Media to emphasize the importance of fashion in the African society.
“I want something bigger, better this year” – Mrs Adetutu Adejuyigbe, Creative Director
A brand that speaks
We built an identity system surrounding history, emphasizing on the influence of fashion on civilization across centuries. The identity was also aimed at helping the audience comprehend the vast opportunities in the fashion industry.
The 2018 edition was focused on the culture of South-western Nigeria, the Yorubas. Deep case studies show us that the centre of the Yoruba culture is their religion. “Orisa” meant that everyone is a deity – and fashion is an expression of such.