Brand identity, event branding and event management.
Stay proud, stay African!
Being a first edition, we were tasked with defining the brand statement and creating an identity that emphasizes on the “African-ness” of the brand message. The identity had to be futuristic, contemporary, timeless and as flexible as it can get.
Setting a standard
In collaboration with the team at FUTA Fashion and Art Week, we succeeded at helping the brand stand out from similar events around by setting a standard of professionalism, creativity and orderliness.
Strong brand, happy culture
Reaffirming the importance of a happy culture and an interpersonal relationship between the team as the foundation on which the very structure of the brand is built on.
Within 2 weeks of launch, brand awareness and engagement increased by over 200%.